I just totally leveled up my coolness factor.  I have a studio in SoHo and it's just been a stark white canvas since I bought it.  I installed these lightstrips in the kitchen area and around the media cabinet and it is sweet!  SO easy to install and program and because I have the Hue starter kit, I can use my phone to control them.  It's my coolest new toy. Loving it! Get them, you won't be disappointed.